Groundbreakers Digital · ZIP Scoring Toolkit
ZIP Territory Scoring Calculator
Enter your ZIP code data below. The calculator normalizes all metrics to a 0–100 scale, scores each territory, classifies Tier A/B/C, and outputs your Meta + Google targeting lists. Based on the Groundbreakers ZIP Scoring Toolkit methodology.
Scoring Formula
Score = (0.4 × GM Score) + (0.3 × Booking Score) + (0.2 × Volume Score) + (0.1 × Drive Score)
All metrics normalized to 0–100 before weighting
The scoring works the same for route planning, referral targeting, or territory decisions. Ads are optional.
Enter Your ZIP Data — Add one row per ZIP code
ZIP Code Gross Margin %
(revenue − direct costs)		 Booking Rate %
(leads → booked est.)		 Closed Projects
(in time window)		 Drive Time
(minutes from shop)		 Del
Tier A — Proven Winners
0
80% of budget · min 5 closed projects
Tier B — Testing Ground
0
20% of budget · 3–4 closed projects
Tier C — Excluded
0
0% of budget · insufficient data
Tier A Monthly Budget
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Enable ads toggle to see budget split
ZIP Scores — Ranked Highest to Lowest
ZIP Score GM% Booking% Jobs Drive Confidence Tier Note
Tier A — Meta + Google Allowlist
80% · $2,400/mo
No Tier A ZIPs yet
Tier B — Test Budget Allowlist
20% · $600/mo
No Tier B ZIPs yet
Tier C — Exclusion List
0% · Excluded from all targeting
No Tier C ZIPs
Next Quarterly Review
Re-score every 90 days. Promote ZIPs where CPBE is 20%+ below target for 2 consecutive months. Demote if CPBE exceeds target by 30%+ for 2 consecutive months.
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Quarterly Review Log — Track Promote / Demote Decisions Over Time
Date ZIP Action Reason Result Del
No decisions logged yet. Run quarterly reviews every 90 days and log each promote / demote here.
Want This Done For You?
We run the full ZIP scoring audit, build your Tier A/B/C lists, and set up targeting across Meta and Google. Phase 1 Audit: $3,500 — credited to any build.
Book 15-Min Call →
Methodology: 40% Gross Margin · 30% Booking Rate · 20% Job Volume · 10% Drive Time (inverted) · Normalized to 0–100 scale
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